Natalie Defnall
Owner & Organizer
Natalie grew up in Birmingham, Alabama. She attended Auburn University and graduated with a degree in Accounting. After graduating from Auburn University she moved to Augusta, GA and worked as an accountant for several years. Eventually relocating to the East Cobb area with her family in 2020, Natalie decided she was seeking something different. She had always had a passion for organization and interior design. She found work as an organizer for an internationally branded company and jumped in with both feet. While she learned so much during her time there, she consistently felt that there were gaps in the services offered and that the local East Cobb market deserved a better option. From this desire, accompanied with her love of interior design and organization, she started dreaming of The Well Kept Home.
Lindsey Rawley
Owner & Organizer
Lindsey is a native of East Cobb. She attended The University of Georgia and graduated with a degree in elementary education. After working in an area elementary school for 7 years, she decided to stay at home after the birth of her oldest daughter. Although already a naturally organized person, the importance of keeping an orderly classroom environment and list of tasks became vital to her everyday survival with her busy fifth graders. She was able to see how her organized nature could increase the efficiency of the learning and planning happening within her classroom. After becoming a stay-at-home mom, she uses similar systems in her home and life to keep her every day sanity! Shortly after the birth of her third child, she dipped her toes into the world of professional organizing briefly and discovered it was not the right time in her life to enter back into the working world. Now that her girls are older and she has more time on her hands, the idea of The Well Kept Home was able to come to life.
Alice Hochstrasser
Project Manager
Alice grew up in East Cobb, attending Wheeler High School. She graduated from Auburn University in 2010 with a degree in Communications. She moved to Atlanta’s Westside where she became a preschool teacher, a job she loved and continued with until giving birth to her first child. A year later she moved back to East Cobb and spent the next few years as a stay at home mom with her two crazy boys. A time she will always be grateful for. Alice’s love for organizing began as a child, when she would sneak into her older brother’s room and purge and reorganize, much to his dismay. She always knew this was her calling. Around the time she was ready to jump back into working, the universe aligned and The Well Kept Home was created by two fellow moms and neighbors. It was the perfect fit and she joined their team. Alice loves the satisfaction that comes with making a space reach its full potential. She truly believes organization can help make everyday life easier and more beautiful.